Calgary is a beautiful city with amazing people. You don’t have to do an extensive research about a city to determine its worth; you can tell its value just by looking at its infrastructure. The moment visitors lay their eyes on the awesome skyscrapers in Calgary, they will immediately have a feel of what they’re likely to find in the city. The same is true about your website. A website with a beautiful and functional design will earn credibility the moment the page has finished loading. Let’s look at the value of Web Design in Calgary, and how that reflects the degree of professionalism in a business.
Credibility
The moment you set your eyes on a beautiful design, be it a car, smartphone, handbag, or even a pen, you’ll feel like you’re seeing something of high quality. You’ll have the sense that whoever designed the item is indeed a professional, and you may be inclined to finding out more about them and any other designs they may have done. This is the same impact you’ll have on visitors to your website when it has a beautiful design. Most people are likely to believe whatever information you provide on your website if the site has a good design. A good design shows professionalism, and professionalism is what most clients are looking for. Conversely, if your site is mere HTML and text, most people will be more concerned about the credibility of the content being provided by the site than the content itself. Calgary is a land of honest people, as such, we should create websites that reflect this quality. Investing in good web designers is a must for a business that wants to easily earn credibility. Invest in web designers who understand the needs of your business and industry. With a good web design, visitors to your site will be impressed by the design. This will make them inclined to find out more about you, what you offer, and what else you have to offer. A good web design is one of the most effective ways of making your website sticky.
User-Friendly and Functionality
Most visitors to websites that are easy to navigate and find whatever attracted them to the sites are likely to come back to it in the future and even recommend it to other interested parties. A good web design will consider how visitors will interact with the contents of a website. Factors like the ease of finding assets (downloads, videos, images), and alternative information will be considered. For instance, it’s very annoying to go to a website that has a download button that says, “click here to download your asset”, only for you to click on it, and it redirects to another web page. Then on the new web page, you are told to do something else and then click another button to download the image. When you click the other button, you’re then told to do yet another thing before you can download your image. You see, you expected to get your image when you clicked the first button. But now you have clicked three. If you visited three websites with this behavior, you’re likely to never use the internet again. What a frustrating process that is. That’s a poor user experience. A website with a good design will be functional and user-friendly in that visitors will get things the way they expected to get them. If a button says, “click to download”, the download should start immediately the user clicks it.
When a website is user-friendly, visitors will have an easy time during their session, and as long as the content being provided is of good quality, you are guaranteed to have long-term visitors. That’s professionalism.
Search Engine Optimization (SEO)
More often than not, if you’re establishing a website online, you want your intended audience to find it and view the content and products you are offering. SEO is the key to ensuring as many of your intended audience as possible find your website and check out what you are offering. A good web design will incorporate SEO principles and strategies to optimize your site for search engines. If your site has a high rank on search engines such that it appears among the results on the first page of their results page, it’s likely to be viewed by your intended audience because most people are conditioned to place the highest value on sites that show up on the first page of a search engine’s results. This earns your website credibility and proves to your intended audience that they are dealing with professionals.
In Calgary, we are hardworking and valuable people. Therefore, everything we do should reflect this aspect of our lives. A good web design will automatically earn your business credibility, provide the visitors to your site a good user experience, and ultimately attract as much traffic as possible to your site. This will, in turn, enable your site to fulfill its intended purpose; to successfully establish an online presence.
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
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