Email marketing is a great tool for businesses to reach out to their existing customers. Email campaigns can be for a variety of events, such as a big sale, the release of a new product or incentives for your most loyal customers to come back and shop some more. Whatever the reason, planning for your marketing campaign is key to achieving the success you expect.
Make Big Decisions Early
There are many decisions to make when it comes to planning an email marketing campaign. To get your campaign together in a timely manner, you will want to take control in making some of the biggest decisions early. Some of the most important decisions you will want to start with are the date you want to send out the email, what the subject line will say and who will be involved in each step in the writing and design process.
Have a Clearly Defined Goal
Without a clearly defined goal for your email marketing campaign, you may not see the results you are looking for. The goal of your email marketing should focus on what result of the campaign you determine as successful. For instance, if your email marketing campaign is launched specifically increased your mailing list, you may not want to determine your success based on sales numbers. Once the goal is defined, you can build the rest of the campaign around it.
Track Your Success
Before you send out your email campaign, you will need to decide how you will track the success of the campaign and what analytics will be most helpful to that. The specific way you track success will be determined by your goal. If you want to convert more consumers into customers, you will want to focus on tracking customer acquisition. If you are looking for already loyal customers to spend more, you will want to pay attention to the average purchase totals. Measuring your success for one campaign will make future campaigns that much better.
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Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
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