Everyone who has a website, whether personal or business related, knows by now that SEO is the very vital breath of their website. Unless your website is for your own personal use such that you don’t really care whether anyone knows about it, then you must know what it takes to survive online and be visible. SEO is the key to achieving this and over the years so many tools have been developed to facilitate it. If you don’t yet have a favorite tool for boosting and monitoring traffic on your website, I believe the following few lines of text will make you hit your forehead with your palm.
Making Work Easy – Why Reinvent the Wheel?
SEO is all about making your website visible to the rest of the world, and most importantly, to your targeted audience. You can go online, establish your online presence and start from scratch coming up with ways of making your website visible to your targeted audience. Perhaps you know the basics of SEO like coming up with keywords that your targeted market is most likely to use. Perhaps you know about coming up with titles for your articles that people are most likely to key in on a search engine or be curious about if they pop up among the results of search engines. And maybe you know that businesses advertise themselves on as many social media platforms as possible; so you too go ahead and create a Facebook page for your business or website, a Twitter account, and ensure that you can be discovered on as many social media platforms are possible.
Be that as it may, all the suggested perhaps and maybes are things people who don’t really know much about SEO do. The thing with the above approach is that your ideas may work, but there is a 70% chance that they won’t. How do you know that the keywords you come up with will really work? How do you know that the topics you generate for your articles will actually have the impact you anticipated? How do you determine whether the strategies you’ve employed on the various social media accounts will actually work and you’ll receive as much traffic as you expected? The answer to all these questions is; you don’t! Only time will tell, and if you are waiting for a plan that is failing to actually fail, you will have wasted a lot of valuable time, and money, if that is one of the things you wasted in coming up with your half-baked strategies.
SEO tools are actually the best approach to coming up with effective SEO strategies. They have been developed with this sole purpose in mind. Top search engines like Google and Bing realized the significance of SEO and consequently developed and provided, for free, various SEO tools to help businesses and website owners to come up with effective SEO strategies. There are people who have specialized in SEO alone. They live, breath, eat, and sleep SEO. And if there is one thing that these people have learned through experience, is that they cannot do anything fruitful as far as SEO is concerned, without SEO tools. SEO tools help to determine whether the keyword you’ve come up with will work. They enable you to know whether that title will be effective. And where you are not sure or they cannot tell, they will give you live feedback on how well things are doing. SEO tools will enable you to monitor the traffic your website is receiving and give you the general ranking of your website on search engines. SEO tools are essential for:
- Keyword Search
- Keyword Monitoring
- Site Structure Analysis
- Performance Analysis
- Backlink Profile Analysis
- Internal Link Analysis
- Live Rank Checking
There is no need of reinventing the wheel when it has already been invented and all you have to do is determine the best wheel you need for your vehicle, invest in it, and go where you want to go. Don’t do things the hard way. Make use of the available SEO tools and make Search Engine Optimization easier. It is difficult enough even with the SEO tools, but it is far much manageable and effective with them. For starters, consider the following;
- Bing Webmaster Tools (BWT)
- Google Analytics
- Google Trends
- SEMRush
- Google Data Studio
- Google Search Console
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
