It is important for all website owners to encourage as many visitors to their pages as possible. It can be extremely frustrating when so much time, money and energy is put into creating content, only for people to not see it. A great way to increase the visibility of a site is with SEO strategies. SEO stands for search engine optimisation and is a method that many professionals use. There are many different techniques that go into SEO and a popular one used is including keywords. Including keywords means that certain word or terms are scattered throughout a website. They can be featured in web pages, articles, blog posts and in site descriptions. They are the perfect way to let search engine companies know what a business is all about. The hard part, however, is ensuring that the correct words and terms are chosen. It is important to perform research to establish the types of things that a target audience is searching for on a search site (such as Google). Because of this, many people reach out to professional online marketing companies who specialise in optimisation techniques. This way, business owners can feel safe knowing that they are reaching as many people as possible while still using the best techniques possible. For those wanting more information, here are some further important things to know when choosing keywords.
See what the competition is using: While it is important to stand out from the crowd and to not worry about what other people are doing, it can sometimes be useful to see what words the competition is using. This can also be handy as it is wise to avoid the same terms that others are also using, as this creates more competition in the search result rankings. When it is known what others are doing, a strategy can be created to ensure that the best terms and words are used, rather than using what everyone else is already using.
Use long-tail words: Instead of using short words that are quite obvious such as “tools”, it is important to use long-tail words. This means targeting short sentences to use in articles and posts such as “cheap tools” or “well-priced tools in Canberra”. It is all about imagining what a potential site visitor would be typing into a search bar and utilising that term. It is also imperative to not focus on just one thing. Including several different options is the perfect way to cover all bases. Research can be done by a professional digital marketing team who can provide the best terms to use that will allow more visibility that will lead to more sales and more clients.
Keywords are not the only thing to focus on: Many people make the mistake of only focusing on this technique. This can lead to “overstuffing” and can lead a site to be registered as spam and even receive a penalty from Google. While this is a method that absolutely needs to be focused on, there are plenty of other techniques out there. Off-page optimisation can be just as important as on-page and this can involve things like building a back-link profile. Other on-page things can be ensuring that a page has good quality images, is mobile responsive and can load in a timely manner. You can find out what your competitors are doing by using keyword research tools and don’t worry there are ways to do this which are completely free.According to Matthew Woodward, free keyword research tools aren’t always recommendedbut there are some that can be very effective. While it all may seem like a lot, a holistic approach to visibility methods is a sure way to reach more people and to hit those online marketing goals.
It is helpful to enlist professional support: At the end of the day, the best thing to be done is enlist the support of a professional. Most leading SEO digital agencies have the tools to perform adequate research that can let a site owner what the best words are to use. Furthermore, an agency can even supply blog posts, web pages and articles that already contain these terms. This way a business owner can have peace of mind knowing that their optimisation techniques are taken care of, and can get back to doing the important things such as invoicing and customer service. There are many benefits to working with the experts, and many people experience a boost in sales and clients when they do.
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
