A good online marketing campaign can definitely be difficult to compel, but never impossible. If you want your presence to be seen out there, then you need to focus on multiple fronts such as PPC advertising, newsletters and loyal-building campaigns. But how can you gain more ground in this field where everyone fights for supremacy? One of the answers may be represented by the use of specialised software, which can help you build good rating in search engines while minimising the need for constantly-paid promotional campaigns. Here are 7 reasons through which SEO software can help you become an authority in the online domain:
1. Research of keywords and competition
It may be difficult to do the research of keywords and competition all by yourself, hence the reason why such software can prove to be beneficial for you. The keywords which come out through research can also be used for PPC campaigns, yet more importantly they can be implemented in your SEO campaign, thus helping you get loyal visitors on the long term. You can also copy data from the software should you need to use it at any time. And you will find the secrets which your competition are using to steal your visitors.
2. Providing essential backlinks
No more harvesting of backlinks from third parties and combinations. This software will automatically provide you with essential backlinks, which will surely prove useful in your SEO campaigns. We all know that backlinks are the core of search engine optimisation nowadays, hence the reason why you will want to have as many as possible, and of high quality. And thanks to such software you will get them without having to contact anyone else. The benefits of logical backlinks will be made available to you within hours.
3. Crawling of pages for the SEO audit
A technical audit should be mandatory for any given website. If you wish to be on top of the list when it comes to Google and Bing, then you need to have this audit performed. And now there is no need to pay an expensive specialist to do it for you, since SEO software provides this advantage right at your doorstep. If you wish to know what your pages are lacking and get content optimization tips for each one, then you will need to use such software. This way you will be one step ahead of the others.
4. Link management
We all know that link-building efforts and outreach need to be tracked carefully, but now there is no more need to do it manually. Using a quality SEO program you can have all your present backlinks checked automatically, and see the state of your current outreach. If you have previously been worried that your backlinks are not good enough, then now you will get to know for sure. Moreover, you can use the backlink feature of the software in order to boost your presence online.
5. History of ranks and backlinks
Your historical SEO data has a great importance when it comes to your campaign. By analyzing past data you will see how your website has improved over time, and you will be able to make changes where it matters the most. If you don’t analyze the history of your ranks and backlinks, then you will never know how your website’s online presence has emerged over time.
6. Scheduling of regular tasks
If you used to do site audits and rank monitoring all by yourself, then that is about to change. By using dedicated software you will be able to automatize these processes, and thus obtain precious time which you can use for other purposes. You can come back to check the results whenever it’s convenient for you, knowing that the software did it’s job and you didn’t have to lift a finger for it. How convenient is that?
7. Professional SEO reports
SEO reports are undoubtedly necessary for every webmaster. And it can be extremely convenient to have them all in one place, and to print or save them as per your desire. There is no need to gather reports from different sources as you may have been used. The software does all the work for you, so you only need to keep an eye on the reports regularly in order to find out how your website’s presence has evolved and what needs to be changed.
These are the top 7 benefits of using dedicated SEO software. While such program isn’t going to improve your website all by itself, it will definitely prove of great aid in automatizing certain tasks and audits, and showing you exactly what needs to be modified in order to increase your online presence. So, why not give it a try?
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
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