Wanting to know how to set up a CBD oil business? Here we’ve compiled a list of our top tips for how you can get started in the CBD industry.
CBD oil is fast becoming one of the most talked about supplements in the world. Not only because of its origins in the Cannabis Sativa plant, but because of how many people around the world are using it.
As a result, the industry is booming. It also means that the need for genuine, high grade CBD oils is more than ever.
- Decide On Your Ethos
The first thing you need to think about is your ethos. Ask yourself questions like: Why do I want to start selling CBD? Do I have a personal story regarding it? Do I feel inspired to help people support their own wellbeing?
The answers to these questions will help you determine your ethos and your goals regarding your CBD business.
- Decide On Your Target Audience
Your target audience are the people you hope to sell your CBD oil to.
We’ve found that people from all walks of life use CBD oil, not just health fanatics.
Some people are looking for help regarding a specific health concern and heard about CBD oil on television or in the news. Others are using it as part of an overall healthy lifestyle; many of these people are interested in natural supplements and remedies.
Our client list includes athletes, beauty therapists, nutritionists, and even vets.
We do not recommend branding your CBD oil as a treatment for any particular health condition. If you do this not only are you breaking MHRA regulations, but acting unethically as well.
- Choose A Business Model
Do you want to create your own CBD oil brand? Or have you already seen a CBD oil company you like and want to sell theirs?
You can buy CBD oil labelled, with a pre-existing CBD brand. This is a good option because that brand already has a sturdy reputation which can give you a head start.
Alternatively, you can buy CBD oil on a white-label basis. White label wholesale means you can create your own branding. You will receive unlabelled CBD products which you will need to label.
- Find A Supplier
You need to either find a supplier of ready-made CBD oils or find a supplier of the raw material (CBD paste) and make your own.
Avoid the temptation to go for super cheap CBD oil. A lot of it comes from Chinese industrial hemp that is very poorly regulated and low in CBD. Or it is made from CBD Isolate which is banned in the UK.
We cannot stress enough how important it is that you go for Organic high strength plant extracts. . These extracts will keep your customers coming back and will ensure your reputation grows.
- Get Active On Social Media
These days your customers want to talk to you and access a more personal service. People also like to see the person they are buying from, and not just a store front or a web-page.
Having a social media profile helps you establish trust with your customers and means you can answer their questions quickly.
It’s 2020, and email is kind of like the new snail mail. A LOT of people contact businesses through social media. That’s why it is important that your customers can reach you there.
- Educate Yourself
It’s really important that you stay informed, so you can keep your customers informed, too.
There is a rapidly growing body of research surrounding CBD oil. Reading peer reviewed research can help you understand the science behind CBD oil, which you can pass on to your customers.
Let Your Products Speak For Themselves
People talk, and we think earning trust in the world of CBD is 90% word of mouth. That means that what people think about the quality of your CBD oil could make or break your business.
As long as you have a high-quality product, your customers will keep coming back and you’ll build a solid reputation in the industry.
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
