To promote your business, you probably already use social media, as it allows you to connect with people from all over the globe, especially your target audience. But if you’re going to be attending an exhibition or other event and you want to promote it to the masses, you should be employing your social media channels as well. So in addition to hiring an exhibition stand design service to make sure your trade show goes off without a hitch, you should also incorporate the following social media tips to make sure your event is seen by as many people as possible.
Create Special Hashtags for Your Event
Event hashtags are a great way to get more people who do not yet know about your company to see your posts on social media. Utilise the exhibition’s hashtag and integrate it into your posts so that you can promote the fact that you are going to be at the event. Then, while you are at the trade show, you can continue to post using the hashtag to let people know where they can find you and to interact with attendees. Be active in conversations and encourage people to learn more about what you are promoting at the event.
Post Video Footage of the Event While You’re There
While you are at the event, you can continue promoting it and the fact that people can find you there by posting short video clips on your various social media channels. Use hashtags here as well to make sure more people see your posts.
Video clips could be of people winning giveaways or contests, giving presentations, or simply talking with your team at the trade show. The idea is to use these videos to connect with more people even if they are not able to attend, and so that they can see what you are up to and how well you are doing.
Host Contests and Giveaways on Social Media
You can even go ahead and tie your event to a contest or a giveaway that you are hosting on your social media channels. This can encourage people to come to your booth and help you promote your company.
For example, a good strategy would be to encourage visitors to take photos of themselves next to the banner at your exhibition stand. Have them post the photos on their social media pages with the right hashtag so that more people will find the image with your brand name in the background. Everyone who submits the photo and hashtag will be entered into a contest, and a random drawing can be held to choose the winner who will receive a valuable prize.
These are just a few of the many social media strategies that you can employ to promote an event like a trade show. The key is to get creative, use hashtags and several different social media outlets, such as Facebook and Twitter, and connect with as many people as possible while encouraging them to visit your exhibition booth.
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
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