With over 300 million users to date, there is no denying that Instagram is one of the best platforms for launching a brand. The platform’s potential for connecting brands to their many users paved the way for third-party developers to develop Instagram-suited marketing tools. Using Instagram by itself will not get the best results possible, however. One must take advantage […]

You may be tempted to build your website and call it a day. It doesn’t work that way anymore. In fact, 78% of marketers are struggling to generate traffic with their campaigns. So if you’re struggling with traffic, don’t panic! Where they may not be a magical wand, there are proven opportunities that can help generate traffic. Leverage these 5 […]

As holiday shopping begins to wind down, some ecommerce vendors might find that they have more leftover merchandise than they expected. For many sellers, liquidation seems like a bad word, but in truth it’s just part of business. While there are various ways enterprise ecommerce sites can reduce occurrences of surplus (including limiting seasonal items or assessing market interest before […]

With companies competing every single day to become number one in their industry, a business must look for ways to communicate with their customers whenever possible. Not only must you encourage new customers to use your services, but you must engage with your previous clientele so they remain loyal to your brand. Social Media Marketing Social media marketing is one […]

Content marketing is still one of the hottest internet marketing instruments today, but more brands are shifting towards video marketing for all the right reasons. For starters, videos have the ability to ignite more user engagement than articles. Users are also enjoying videos more than articles, which means you can use the medium to convey important messages effectively. Video marketing […]

An innovative custom decal design will stick with people long after they see it. Many people remember collecting cool stickers as a kid and still are attracted to the bright little displays as adults. If it catches their eye enough, they will seek out where to find one for themselves. These little marketing treasures can be placed on vehicles, bicycles, […]

If your company has budgeted for digital advertising, you may already have explored native marketing. This cousin to content marketing is one of the top trends in digital marketing for 2017. Because technology is constantly morphing and because people tend to become “immune” to traditional advertising over time, native marketing may help you in reaching your target consumer base and […]

Social media influencers are key people who can help brands’ target market create their buying decision via social media. Be it a product reviewer, a buyer, an industry expert, or simply a trusted information source, social media influencers should have an extent of authority in your field and must have a huge following for you to cover your market wide. […]

Marketing is already challenging, but if you’re marketing in a highly regulated industry, with the vape marketing niche being one such example, you’ll face even more roadblocks. You’ll encounter difficulties when trying to reach your audience in a relevant and personal way and you’ll need to follow protocols for reaching consumers, particularly when there’s financial or personal information involved. So […]

Content marketing is an essential component to any business’s promotional strategy today. But what if your content marketing strategy is failing to deliver the results that you’re after or the results that you were anticipating? Keep reading to learn more so you can tweak your content marketing strategy and make it work better for you. You’re Not Advertising Right If […]