Direct mail is alive and well; while critics dismiss print campaigns including direct mail, U.S. companies spend $46 billion a year on direct mail, and in 2015, while the volume of direct mail went down, it accounted for an even higher percentage of all mail sent in the country – 57% in 2015. Direct mail continues to be used by […]

Corporate leaders and entrepreneurs who are interested in developing a dynamic online presence should know that they can realize the goal. Luckily, there are multiple marketing strategies that a team of digital experts can implement to optimize the client’s ecommerce presence for visibility and conversion. Below you’ll find several of the techniques that you should seek out for the purpose […]

Every business, large and small, is trying to ride the social media wave to success. There are numerous tools available to help marketing managers reach their goals of attracting new customers, communicating with current customers, managing their online reputation, and raising the profile of their business online. But, which are the best MMS tools? Which ones really provide a good return […]

The Internet has brought customer buying habits to a different level. Most customers today research on the Internet before making any buying decision. Customers get information about a product or service from the sellers’ website and from customer reviews and feedback. Product reviews are not only beneficial to customers. They are beneficial as well to business owners. If you are […]

If you’re a wholesale business or industry service, you most likely attend tradeshows on the regular. Tradeshows are essential to your business as they educate newcomers on your offerings, entice other businesses to buy from you, and solidify your reputation and brand identity. Because tradeshows are an opportunity to showcase your business in its best light, choosing a display that […]

Is your dealership’s Christmas marketing strategy ready for the year’s most important shopping season? Have you decided on the discounts, incentives, and financing rates you’re going to offer to bring in customers buying before the holidays? You can leave your own Christmas shopping to the last minute, but when it comes to your business, you can’t afford to wait. You […]

The right guest speaker can make the difference between a successful event and one that you would rather forget. You need to be prepared to research each potential candidate thoroughly before you commit to one. Organizing any conference is stressful enough, sorting the venue is only the first step in a long list of issues; this is why it is […]

Even though people have been using design, signage, and copy to distinguish their products and property probably for as long as products and property exist, modern branding has its roots in the early 20th century. Think about how much has changed in more than a hundred years that have passed since then. Early branding was about product packaging, slogans, and […]

People respond well when they’re approached properly. For brands, finding this approach is key for extending their reach and achieving optimal success. In today’s digital age finding a way to personally connect is the holy grail of marketing and influencers are the answer. Brands from all industries are seeing the value of ambassadors. It helps build customer relationships and can […]

Rule 101 of any marketing is that you need to focus on the benefits, not the features. However, no matter how many times companies hear it, they can’t seem to follow this golden rule. It’s undoubtedly tough. It’s difficult to avoid focusing on the features you’ve worked so hard to introduce and to market benefits, you have to know your […]