Given the recent boom in online shopping, it is necessary for all businesses to market themselves online in order to keep up with the competition. Shoppers use the internet to research products, window shop, and even make purchases; not having your business available online to assist with these tasks is a huge missed opportunity. Nowadays, there is much more than just social media you can use to market your business online. Here are some tips to help make your digital marketing more effective!
Utilize a Variety of Digital Tools
Digital marketing is a vast field with many ways to market your business. Although choosing to specialize in just one area can be a decent plan, for most businesses it is more economical to pursue several online channels. For example, the most popular online marketing tool is social media. Because it is free to make an account and post engaging content, it is a great way to reach both your current audience and a potential audience. There are also PPC (pay-per-click) options to send targeted advertisements to social media users.
However, social media can pose a cybersecurity threat to your business from compromised accounts or stolen login credentials. To mitigate social media risk, it is wise to reduce access to your business accounts, keep a centralized password management system (with unique passwords for different social media platforms), and avoid using personal emails as a recovery email. In addition to social media, it is a good idea to set up a website for your business, implement email marketing, perform search engine optimization (SEO), and utilize Google advertisements.
Update Your Content Regularly
Update social media and your website regularly to keep customers interested and informed. You can share information about new products, business plans, events, or general information that is relevant and helpful for your audience. Maintaining your business website is crucial to help customers find your business and learn about the types of products or services you offer. Providing routine updates on social media gives customers a reason to follow your account. Your content should be engaging, informative, and helpful.
Coordinate with Your Team to Stay Consistent
Having a consistent voice and tone throughout social media and your website is helpful for creating a solid brand for your business. Inconsistency raises red flags for consumers and makes your business appear sloppy or disjointed. Therefore, if you have different teams specializing in email marketing, social media marketing, search engine optimization, and so on, then it is important to schedule regular meetings to review branding strategies and make sure that everyone is on the same page.
Overall, online or digital marketing is a great way to market your business effectively. By utilizing a combination of social media, email, and SEO marketing, you can appeal to a wider audience and help reach potential customers. To keep followers engaged, you should post helpful and interesting content on a regular basis and update the pages on your business website. Most importantly, it is important to coordinate with your entire marketing team to maintain consistency and unity throughout your company’s online presence.
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
