How to Effectively Communicate with Your Audience

With companies competing every single day to become number one in their industry, a business must look for ways to communicate with their customers whenever possible. Not only must you encourage new customers to use your services, but you must engage with your previous clientele so they remain loyal to your brand.

Social Media Marketing

Social media marketing is one of the easiest and best ways to communicate with past and potential customers. However, with so many major networks emerging every year, it is essential to keep your ear to the ground for the latest online platforms. For example, you might currently be using the likes of Facebook and Twitter, but are you on Instagram or Snapchat, too? If you’re not, you should be.

You should also treat each medium very differently to one another. If you view Snapchat like Facebook then you might have little success with your campaign or services. Identify what the USP is for each social media network and use it to your advantage to promote your own USP, which will lead to stronger engagement with your target audience and greater access to communicate with them.

Email Marketing Campaigns

Your company focus will be to generate as much turnover as possible, which means reaching a wider audience whilst remaining devoted to your loyal customers. Well, email marketing is a great way to do both. It is important you don’t send the first email idea that comes into your head. Sit down and think about what you can offer your customers this month. Is there a fantastic deal a customer would be foolish to give up, or have you received some exciting news that might interest your audience? If there is nothing to share, you could always create a competition that will have people engaging with your brand for a chance to win a great prize. In fact, you could even encourage people using social media to subscribe to your email newsletter for a chance to win.

Now you have your idea, you must put it into action. Take the time to design a high-quality email marketing campaign, which will only complement your USP. However, your subject line and campaign must be compelling or you will find your click-through rate is non-existent.

Online SMS Messaging

For a more personal method of communication, it is time to consider online SMS messaging. It doesn’t matter if you are a small or large company, this easy-to-use tool allows you to send a personalised text message to thousands of phones in a matter of seconds. Your recipients will most likely be familiar with your brand, so they will be more inclined to open your message, which can request feedback, share company news or provide offers and competitions via text. In fact, the average SMS text messaging service campaign has a 98% open rate, so you can effectively communicate with your loyal customers in an instant.

The key to great marketing is to make a customer feel special, whilst offering a product or service they couldn’t possibly refuse. Never rush in with a marketing communication campaign, and look for the very best ways to sell your USP whilst benefiting your customers or clients.