When you think of e-commerce, nine times out of ten, you’ll be thinking of Amazon. It’s a global leader in the sphere of online marketplaces, and most firms cannot afford to operate without featuring their products on Amazon as well as on their own websites. But there are smaller, more nimble firms that may not need to use their own […]

It’s tempting to think that online advertising platforms like Google Ads and Facebook Ads have rendered comparatively traditional, offline means of advertising irrelevant. However, what Marketing Donut calls “out-of-home (OOH) advertising” actually has various compelling advantages over web-based advertising. When poster- or screen-based ads are displayed on the high street, they are bound to get noticed by a wide range […]

Given the recent boom in online shopping, it is necessary for all businesses to market themselves online in order to keep up with the competition. Shoppers use the internet to research products, window shop, and even make purchases; not having your business available online to assist with these tasks is a huge missed opportunity. Nowadays, there is much more than […]

Marketing campaigns can have a phenomenal effect on your business’s growth and reach, but they can also be costly. Certain types of advertising (especially PPC and social media-based) can quickly spiral out of control. Companies sometimes end up plowing ever-increasing amounts of money into adverts. Keeping budgets under control might seem difficult, but it’s essential for sustainable growth. #1 Use […]

Marketing is a fundamental part of running a profitable business. A solid marketing strategy will build brand visibility, drive online sales, and increase profit margins. That said, marketing techniques are constantly evolving, and keeping up can be difficult. If you’re struggling with the marketing side of your business, then here is a complete marketing guide for beginners. What is the […]

Marketing is a rapidly evolving field and this can be seen especially with political marketing. Budgets get bigger each year, and campaigns become more and more adept at reaching their target audience. How exactly does this play out though, and how will political marketing continue to change? Here are five key points that’ll give you the edge. Online Spend Just […]

Due to the popularity of Google Adwords (Google’s online advertising management platform), pay per click (PPC) has become the most widely used online ad-buying model today. What is the pay per click? The pay per click is an online payment method for ads in which you only pay when a user clicks on the ad or banner. This is an important advantage for you, the advertiser because you will […]

When you run a business, some tasks need to be done, no matter what. It won’t matter how big or small your business is or what you sell. It won’t matter whether you work solely online, or you have a premises or travel to people’s homes. Whatever you do and however you do it, one of the most important tasks […]

The New Year brings a new start as well as a new decade. For a lot of companies, this signifies a new opportunity to change the way they do things – particularly how they communicate with their customers. 2020 brings the chance to look at the progress of your communication strategies and set goals for where you want to be. […]

The first thing to understand if you want to run a successful ecommerce business is that each of your customers has different needs. You will be dealing with customers from all over the globe. Some will be part-time customers, while others are loyal customers who stick by your side all year round. Their style and preferences are different too not […]