Since the dawn of the internet we have seen some of the most innovative minds in the World create websites, products and online businesses that have turned them into successful entrepreneurs and millionaires. Contrary to how things used to be in the past, there are many successful entrepreneurs who are very young, very smart and very hungry to succeed. Online entrepreneurial success doesn’t come easy however despite how it may look. There is a certain set of skills and characteristics that clever entrepreneurs like Rene Escobar Bribiesca have, these skills don’t always come naturally and they must be worked on. It goes without saying that in order to succeed in any business that you need a killer product, providing you already have it then here are some tips to turn you into the next online success story.
Networking
The internet is a community and like every community, you should have friends, people who look out for you and people looking to help you, this help should also be reciprocated by you. Creating a strong network is so important, especially online, you are relying on people sharing and getting involved with your product and the more people that you have on your side, the better.
Use Every Resource
When creating an online brand or business it is imperative that you use every resource you have available in terms of creating a buzz about your business. Marketing doesn’t always have to cost the earth and with social media being as big as it is right now you should be taking advantage of every medium available to you. Many businesses solely focus on Facebook and Twitter yet there are so many other social media platforms that you can and should be using to drive sales.
Relationship Marketing
Relationship marketing is one of the key areas of marketing that suits the online business world perfectly and as a budding entrepreneur, you should be utilizing it. This style of marketing is about communicating directly with your current or prospective customers, without trying to sell them something. Gary Veynerchek calls it the ‘jab, jab, hook’ approach, you converse with your customers, give them value and then offer them your products. It is an easy tool to use online for you and your business and you should be taking advantage of it if you want that success.
Availability
For you personally, it is vitally important that you are always available, whether it be by phone, email or messages, you need to make sure that you can be reached at all times, especially when you are first building your business. The internet brings the World together and you could be dealing with clients or associates from anywhere in the World, on any time zone. With this in mind, you need to create a reputation of being available, you should aim to reply to emails and messages within 10 minutes, even if it is brief. Doing this will give everyone the impression that you are driven and that you mean business, regardless of the hour.
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
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