Most businesses are online nowadays. Even the ones which didn’t have any online presence until now, are stepping up to create a website for their company. There are a lot of things you have to make sure when you are running a live website. You need to identify and understand your website behaviour, visitor interactions and overall website performance. Digital Analytics is your solution. It gives you insightful statistics and supportive recommendations of your website operations.
Digital Analytics plays a very pivotal role in running an online business. You should consider getting certified in a Digital Analytics trainingcourse that will be quite advantageous to manage your company’s website. Here is how it helps:
1) It helps in tracking online campaigns
It is essential to identify the traffic sources in which your target visitors access your company website. There are three categories –
(a) Direct – When your audience goes directly to your website page through a browser bookmark, or by directly inputting the web address.
(b) Referrals– When your audience visits your website page by clicking on a link found within a third party website such as directory listings, online articles, blog posts, other related links or websites, etc.
(c)Search– When your audience visit your website page through search engines on a particular keyword search, where they are looking for a specific product or service.
Using Digital Analytics, you can track these visitors to configure links and interpret the data accordingly. It helps to understand the amount of revenue generated through a specific campaign, its ROI, website bounce rate, etc. This will help to ascertain the value of the campaign and refine it based on these statistics.
2) It helps in conversion tracking
Digital Analytics will help you to recognise the target or goal and help you to reach there. Goal tracking will allow you to see which traffic sources have led to on-site goals. Not only that, you can even view the customer journey through the inbound traffic, on site behaviour and conversion related information in one report. This will provide analysis and recommendation possibilities, as you can now figure out the best performing traffic sources by investigating on-site and goal behaviour. Once you have gathered the conversion data, you can make more comprehensive and informed decisions based on the efficiency of traffic sources at every level of the conversion funnel.
3) It helps in optimising conversion rate
Conversion rate is the rate at which target visitors visit the website and convert to a sale of the goods or services offered by the website. Conversion Rate Optimisation (CRO) helps in improving value, increasing sales or revenue that a business makes online. By improving the CRO, you will get a larger return. Digital Analytics helps in visualizing from the first click to final interaction. You could make improvements by reducing data required from the purchaser in a form, or by adding clear instructions or new enhanced buttons for better functionality. You can even reduce the excess information or unrelated links or pop ups which may make the visitors to leave the website without proceeding to buy.
4) It helps in tracking searches
There is a search box in almost all websites, where Digital Analytics can help you track your visitors. This information will aid in understanding search trends and post search performance of your website. You can even tweak your content strategies that will help to determine what people are trying to find on your website. Making content suggestions will allow you to be proactive and bring effective changes.
When you are working on a digital platform it is always important to know what your customer wants. Digital Analytics will help you to understand your target audience and their needs. In today’s competitive world, it is very important to cater to the needs of the customer. When you are partaking in Digital Analytics, you are getting the exact information you need and can easily get rid of any excess information. If you want to stay ahead in business and cater to the target audience needs, then Digital Analytics is the best option for you. Digital Analytics will help you to make smart and wise decisions that can help you and your business succeed.
Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.
